Tag Archives: Marketing

Looking for the One That is Looking for Me

I have not looked for a job since 1986, when I applied at Kinko’s Service Corporation. Since then, all of my employers and clients have found me. For the last five years, I’ve been freelancing as a writer, photographer, and … Continue reading

Posted in Leadership Competency, Marketing | Tagged , , | 2 Comments

How Brand Consistency Damages Brands

As a Kinko’s marketing executive, I faced a real quandary upon entering the Los Gatos branch. The coworkers had taken it upon themselves to decorate the store for Fall. There were leaves and pumpkins and colorful maize all over the … Continue reading

Posted in Customer Service, Management culture, Marketing | Tagged , , , | Leave a comment

Partnership Ethos and the VP of LOVE

Early last year, I ghostwrote an article praising Amazon.com and Zappos.com, but the client declined to run the column.  Too bad, because when Amazon announced it was purchasing Zappos, my client would have looked either prescient or in the know. … Continue reading

Posted in Customer Service, Management culture | Tagged , , , , | Leave a comment

Surprise! Marketing is NOT about What the Customer Wants!

I bit my tongue when the instructor told our Social Media Marketing class that social media had changed marketing forever, because companies must listen to their customers now. I don’t blame this young woman for believing she is witness to … Continue reading

Posted in Customer Service, Marketing | Tagged , , | 2 Comments