Tag Archives: Fred Smith

A Strong Brand Name is No Joke, Even When It Is

Last night Jon Stewart referred to Kinko’s on The Daily Show, even though there’s been no such thing as Kinko’s for several years now. Customer (and comedian) references to Kinko’s only reaffirm every Chief Marketing Officer’s secret conviction: customers just … Continue reading

Posted in Customer Service, Leadership Competency, Management culture, Marketing | Tagged , , , , | 1 Comment